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The transformation of the stone industry marketing concept, the form of experience attracts attention

2019-08-08
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Stone is a resource-based industry. In the past, in order to reflect the strength and image of China's stone enterprises, it is often used as evidence that the company can reserve as many varieties and quantities of large plates and blocks as there are large-scale saws and sand saws. Whether in the exhibition or in the so-called 'sample room' of the company, it is often based on the variety of stone and the specifications of the large board as a reference for the physical display and business negotiations. The marketing of imported granite manufacturers not only makes home decoration and individual consumers 'seeing flowers in the fog', but also makes the purchasers of large projects feel that they are not at the bottom. It is no wonder that the wall surface, the window sill kicks, and the reference to the extravagant stone pavilion. What is the processing technology? What is the effect after installation? It is indeed difficult to get a picture from a few stone samples and a few large plates.

 

金贸兰

Imported granite - Jin Tradeland


A few days ago, at the just-concluded Shuitou Stone Exhibition, in the well-designed stone culture art museum, new product life experience museum and kitchen and bathroom model display room, the author personally felt the changes in the marketing concept of the Chinese stone industry. In the exhibition hall of the Stone Expo, unlike the previous companies that only show the stone varieties, resources and slab specifications that they own, many 'thoughts' companies have begun to adopt three-dimensional space display forms, from the ground to the walls and domes. From the fireplace to the platen tub, from the step board to the corner staircase, the small booths are beautifully arranged. On the other side of the Shuitou Stone Boutique Center, 'Shengda Stone City Luxury Stone Pavilion' has attracted many visitors to stop. The company specializes in all-round comprehensive services such as natural marble, granite mine development, stone production, engineering design, construction and installation. The company always pursues the tenet of "customer first, quality first, service first, excellence", taking customers' needs as its own responsibility, rich products, advanced technology, and perfect after-sales service, striving to promote "stone culture" and explore "stone" The essence of the world is the spirituality of the heavens and the earth. It combines the classical and the modern, integrating natural and natural craftsmanship. We sincerely welcome domestic and foreign merchants to inquire and patronize, and look forward to our recognition of quality service and first-class quality, and work together to develop together and create a beautiful stone world.




The above indications show that the current Chinese stone enterprises have begun to embark on the path of transformation from 'selling cloth' to 'clothing' and then to 'T-type display'!


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